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Industry
Digital Banking Services
Region
Indonesia, headquartered in Jakarta
Employees
200
Roles hired
Sales Promoters and Exhibition Staff
Hiring volume before KitaHQ
100 candidates interviewed per month
Staff onboarding before KitaHQ
Limited structured validation of product knowledge
Result
3X
Increase in Monthly Interview Capacity
3X
Increase in Product-ready Sales Staff
Video
The Challenge
“We conducted many events, but recruitment and onboarding could not keep up. We needed a way to hire faster and still be confident that every staff on the booth could explain the product correctly.”
Myusika Janita
Sales Performance
Recruitment did not scale with offline events
Each new event required a fresh wave of temporary sales staff. Manual interviews capped hiring at around 100 candidates per month. This limited how many events could run in parallel and increased last minute hiring pressure.
AI Video interviews for high volume sales hiring
Each new event required a fresh wave of temporary sales staff. Manual interviews capped hiring at around 100 candidates per month. This limited how many events could run in parallel and increased last minute hiring pressure.
What they implemented and benefits
What Bank Saqu Implemented with KitaHQ
AI Video interviews for high volume sales hiring
Bank Saqu used AI Video Interviews to run the first interview round for event sales roles. Candidates answered the same structured, sales-focused questions on video, allowing the team to screen communication skills and basic selling ability at scale.
What was assessed:
• Clarity when explaining a product
• Confidence speaking to customers
• Basic Sales Communication skills
• Confidence speaking to customers
• Basic Sales Communication skills
Impact
• Monthly interview capacity scaled from 100→300 candidates
• Faster screening ahead of short-notice events
• Consistent evaluation across all sales candidates
• Faster screening ahead of short-notice events
• Consistent evaluation across all sales candidates
Interview and Skills Assessments for Sales Readiness
After hiring, Bank Saqu used Interview and Skills Assessments to verify whether new hires were ready to represent the product. New hires completed structured sales roleplays with an AI interviewer, simulating real booth conversations.
What was assessed:
• Product knowledge and understanding of key USPs
• Ability to explain the product accurately
• Handling common customer questions
• Ability to explain the product accurately
• Handling common customer questions
Impact
• 3x higher onboarding throughput for event staff
• Clear signal on who was ready to be deployed to events
• Reduced risk of incorrect product messaging during events
• Clear signal on who was ready to be deployed to events
• Reduced risk of incorrect product messaging during events
Why This Matters for High-Volume Sales Hiring
If you hire salespeople continuously, speed and consistency are critical bottlenecks. With KitaHQ:
• You scale sales interviews without scaling recruiters.
Interview thousands of candidates monthly with our AI video interview tool.
• You know who is ready before they sell.
Sales skills and product understanding are assessed, not assumed.
• You protect product messaging at scale.
Every sales hire is tested on how they explain your product and value.
• You shorten time to productivity.
Only sales hires who pass readiness checks move forward.
Who This Is For
• Companies hiring large sales teams every month
• Teams with high sales churn or rapid expansion
• Sales and HR leaders who need proof of readiness, not training attendance
• Teams with high sales churn or rapid expansion
• Sales and HR leaders who need proof of readiness, not training attendance
Ready to Transform Your Hiring?
See how KitaHQ helps you run AI-based interviews at less than $1 per candidate.